Benefits for Marketing
Sage CRM provides powerful tools for managing, tracking and analysing targets marketing campaigns. It is an easy-to-use application that provides marketing users with the tools to target the right customer at the right time, eliminate guesswork and put your marketing resources to their best use. You can easily assign, schedule and track marketing acitivities and view every detail of each campaign at a glance.
Build a Detailed Profile of your Audience
Sage Crm enables you to build up a detailed profile of your customers and prospects over the course of your business relationship. Our groups functionality lets you organise records based on common characteristics; groups are sets of companies,people, opportunities etc. It’s then easy to perform actions such as mass-emails, alerts, mail merges etc. Responses to your campaings can trigger sub-lists for the next stage of the campaign with successful responses moved to sales and non-responses kept on a reminder list or removed if so requested. This information is easy to store, report on and segment for future campaigns.
Every Day Tools for Marketing Evalution
With Sage CRM, you can view your campaign status at any time and successfully evaluate return on onvestment (ROI). Using sophisticated, user-friendly tools and reports, you can anaylse marketing campaigns by lead sourse or evaluate other important campaign details. Sage CRM not only tracks response rates, it also lets you match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
Manage Your Marketing Mix
Sage CRM helps you to manage and track every element of your campaign. You can view activities, objectives, leads generated and lead follow-up. It’s easy to drill down to specific activities within a campaign including communications, opportunities, reponses, budget, actual cost and lists of prospects. This in-depth view of your campaigns allows you to eliminate the guesswork and out your company’s marketing resources to their best use.
Control Your Telemarketing Campaigns
Sage CRM provides your telemarketers with the key tools to be effective. You can automatically schedule calls for the telemarketers and the outcome of calls can trigger the development of the next stage of the campaign. Details of calls can be saved and shared throughout all departments for future reference. We have built in call length and outcome recording capabilities, as well as a connector to CTI which allows all of your call automation and recognition tools be integrated into your CRM solution.
