Campaign Management
- Assign, schedule and track marketing activities within a campaign and view every detail of each campaign at a glance.
- Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and lists of prospects.
- Segment your audience (based on product interest, demographics etc).
- Retain successdul data for future campaigns.
Segmentation & Groups
- Segment customer and prospect lists using user-friendly tools.
- Deliver targeted messages to select groups or target audience.
- Export marketing lists to Microsoft Excel for external agencies.
Outbound Call Management
- Easily integrate telemarketing into any marketing campaign.
- Allocate and schedule target lists and calls.
- Schedule follow-up calls at times convenient for prospects and customers.
- Save details of calls and share this throughout the company.
E-mail Management
- Make it easy to distribute mass e-mail by providing the ability to send HTML e-mail, create e-mail tempolates and sent attachements.
- Store all communications about a particular campaign, so that employees can easily look up the exact e-mail message received by a specific customer or prospect.
Campaign Reporting
- Get real time information about the success of individual and ongoing campaigns by tracking them from initial lead generation right throught to close.
- Match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
- Analyse marketing campaigns by lead source using user-friendly tools and reports.
Lead Management
- Qualify leads into your chosen criteria for follow-up.
- Prioritise leads ensuring no lead gets lost or goes cold.
- View the lead at every stage using powerful lead-tracking functionality.
List Management
- Create target lists from selected criteria, re-use successful campaign lists or import mail house lists.
- Merge documents with target lists for mass mail-outs.
- Create interactions and record marketing pieces sent for future reference.
